small business tips Archives - Syntax Technology

The Difference Between a Website and a Landing Page — And When You Need Both

Introduction You want to grow your business online. You’ve heard phrases like “build a website” or “run ads to a landing page,” but here’s the big question: Do you need a full website — or just a landing page? Or both? Many Nigerian business owners get confused by this, and understandably so. Both websites and […]

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Top SEO Keywords Nigerian Businesses Should Be Targeting in 2025

Introduction If you run a website or business in Nigeria and you’re not showing up on Google, you’re missing free traffic and potential customers every single day. SEO (Search Engine Optimisation) is one of the smartest and most cost-effective ways to grow your business — but it only works if you’re targeting the right keywords.