marketing Nigeria Archives - Syntax Technology

Why Every Nigerian Business Needs a Sales Funnel (And How to Build One)

Introduction If you’re running a business in Nigeria — whether online or offline — and you’re struggling with inconsistent sales, the problem may not be your product or service. The problem is most likely this: You don’t have a sales funnel. Posting every day on Instagram, boosting a few ads, or replying to WhatsApp messages […]

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How to Create a Lead Magnet That Actually Converts in Nigeria

Introduction You’ve probably heard this before: “The money is in the list.” But here’s the truth — you can’t build an email list without a reason for people to sign up. That reason is called a lead magnet. Yet most Nigerian business owners struggle to create lead magnets that actually work. They launch a freebie,