Introduction If you’re running a business in Nigeria — whether online or offline — and you’re struggling with inconsistent sales, the problem may not be your product or service. The problem is most likely this: You don’t have a sales funnel. Posting every day on Instagram, boosting a few ads, or replying to WhatsApp messages […]
Why Every Nigerian Business Needs a Sales Funnel (And How to Build One) Read More »
Introduction You’ve probably heard this before: “The money is in the list.” But here’s the truth — you can’t build an email list without a reason for people to sign up. That reason is called a lead magnet. Yet most Nigerian business owners struggle to create lead magnets that actually work. They launch a freebie,
How to Create a Lead Magnet That Actually Converts in Nigeria Read More »
Introduction You want to grow your business online. You’ve heard phrases like “build a website” or “run ads to a landing page,” but here’s the big question: Do you need a full website — or just a landing page? Or both? Many Nigerian business owners get confused by this, and understandably so. Both websites and
The Difference Between a Website and a Landing Page — And When You Need Both Read More »
