conversion strategy

5 Website Must-Haves That Build Trust Instantly

Introduction When a potential client visits your website, they make a decision in seconds:“Do I trust this business enough to work with them?” In Nigeria’s competitive market, where scams and unverified businesses exist, trust is the currency that turns visitors into paying customers. A beautiful design alone isn’t enough.Your website must communicate credibility, professionalism, and […]

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Why Every Nigerian Business Needs a Sales Funnel (And How to Build One)

Introduction If you’re running a business in Nigeria — whether online or offline — and you’re struggling with inconsistent sales, the problem may not be your product or service. The problem is most likely this: You don’t have a sales funnel. Posting every day on Instagram, boosting a few ads, or replying to WhatsApp messages

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