business growth

Instagram Algorithm in 2025: What’s Changed and What You Should Do

Leave a Comment / Uncategorized / admin

Introduction Instagram remains one of the most powerful marketing platforms for Nigerian businesses — but it’s no secret that the algorithm keeps changing. One year, carousels get massive reach.The next, it’s all about Reels.And now in 2025, Instagram has introduced a new set of ranking priorities. If you’ve noticed that your posts aren’t reaching as […]

Instagram Algorithm in 2025: What’s Changed and What You Should Do Read More »

Why Every Nigerian Business Needs a Sales Funnel (And How to Build One)

Leave a Comment / Uncategorized / admin

Introduction If you’re running a business in Nigeria — whether online or offline — and you’re struggling with inconsistent sales, the problem may not be your product or service. The problem is most likely this: You don’t have a sales funnel. Posting every day on Instagram, boosting a few ads, or replying to WhatsApp messages

Why Every Nigerian Business Needs a Sales Funnel (And How to Build One) Read More »

How to Create a Lead Magnet That Actually Converts in Nigeria

Leave a Comment / Uncategorized / admin

Introduction You’ve probably heard this before: “The money is in the list.” But here’s the truth — you can’t build an email list without a reason for people to sign up. That reason is called a lead magnet. Yet most Nigerian business owners struggle to create lead magnets that actually work. They launch a freebie,

How to Create a Lead Magnet That Actually Converts in Nigeria Read More »